Portfolio > Project Management
Creative Manager | NEW Projects | Project Management | Brand Management | Campaign Management
AIMEX is the premiere mining event held every four years. Management of this project included all event and marketing planning, including the development and management of promotional material for the stand and media outlets, developing future sales leads through a stand tracker and implementing pre / post event marketing campaigns for products and initiatives.
AIPM's Membership Magazine is distributed to around 11,000 members and subscribers. Content and concept development had to be managed, working with 3rd party contractors and high-level internal stakeholders. AIPM, project management and industry news was developed and distributed through the magazine and other channels including social media.
This project was spearheaded to improve website presence and to further reach potential customers. A Business Case and Project Plan was developed and efforts included organising team meetings, researching suitable CMS suppliers, concept and content development, including identification of a suitable information architecture.
Ludowici acquired several organisations in order to further develop product ranges. Products were grouped into categories and content was developed and improved in consultation with Product Managers. Promotional material was developed with a familiar style for acquired companies, in line with the improved Ludowici brand.
AIPM projects included; the implementation of a new EDM system, Template development, a revised messaging strategy by member segment and a website re-development project. Advice and assistance was given around Communications during the development of the Business Case and Project Plan for the website redevelopment project.